Lynchburg Humane Society Website Redesign
Lynchburgs Mission: They are leading the way in providing a compassionate, safe community for animals and people through progressive life-saving programs, services, resources, and education.
The Problem Statement
The Humane Society, a non-profit organization which has cared for lost and homeless pets for over seventy years to save them from possible euthanization, is in need of support to grow and rebuild their website in order to effectively serve and advocate for animals in need.
Meet Sarah Simpson, a 24-year-old college student studying Zoology. She is driven by her love for animals and is eager to learn and grow in her knowledge of pet behavior and training. Sarah is committed to making a positive impact on the lives of animals and their owners through her passion and dedication. Sarah is finding it difficult to acclimate her dog to the new environment, and seeks to find training to make it easier.
User-Persona
Sarah Simpson
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24 years old
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Barista
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University Student
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Major: Zoology (Pre-Vet)
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Lives in Madison Heights, VA
Goals:
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Finding volunteer work at a local animal shelter
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Meeting people who share the same love for pets
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Budget-friendly options to train her dog
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Frustrations/Needs:
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Finding affordable dog training
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Ways to socialize her dog
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Lack of clear information on the LHS website
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Competitor Analysis
Petfinder
Dog owners Training Club of Lynchburg
Bedford Humane Society
Survey Responses
36% of people own 3 or more pets
66.7% of people adopted a pet from a Humane Society
Stakeholder Interviews
Can you tell me about your experience with the current website?
Our website was designed by a friend of one of our directors. I have my issues with it but am thankful for the overall functionality.
What are the main goals for the website?
I would say the main goals are to educate our community, market the pets, and get people involved
What are some challenges with the current website?
The design is a little outdated and the design can make it so pages are wordy with not much to break it up.
User Interviews Hightlights
“Looks nice and professional. Pictures of house isn’t centered, second picture is half a face half text I can’t read, but I’m looking on a mobile phone”
“There is lack of organization and overall update looks like website is 15 years old”
“I feel it could be a bit more professional, like the aesthetic of it. But still keeping the same layout making it easy to navigate.”
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Affinity Diagram
Navigation
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Lack of organization
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Yes , easy to find, intuitive flow didn’t have to try a bunch of things to get what I wanted.
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I feel it could be a bit more professional, like the aesthetic of it. But still keeping the same layout making it easy to navigate.
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Contact information was easy to find.
Visuals
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Easy to read, to the point, and easy to see who the business is.
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More info and photos of the animals.
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Designed poorly, hard to find things
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It’s inviting and nice to look at. It makes me want to explore more.
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Looks nice and professional. Pictures of house isn’t centered, second picture is half a face half text I can’t read, but I’m looking on a mobile phone.
Ideation
I like
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bright and engaging photos of animals
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detailed description of animals for adoption
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User-friendly search filters for finding specific types of animals
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when websites have their location and contact info above the navigation bar
I wish
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the current theme of the website was updated
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the website had a more modern and visually design
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the website had a social media feeds to showcase success stories
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there was a user account with updates, see donation history, volunteer hours, follow pets.
What if
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there was a live chat feature for visitors to ask questions
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virtual adoption events or tours could be hosted on the website
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there was a way to let people subscribe to donate every month
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there was an live interactive map featuring the animals in your area
Prioritization Matrix
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What if there was a live chat feature for visitors to ask questions
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What if virtual adoption events or tours could be hosted on the website
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What if there was an live interactive map featuring the animals in your area
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I like bright and engaging photos of animals
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I wish the calendar was easier to read
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What if there was a way to let people subscribe donate every month
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I like detailed description of animals for adoption
Not Worth It
Must Haves
Save for Later
Easy Wins
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I wish there was a user account with updates, see donation history, volunteer hours, follow pets.
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I wish there was information for lost and found pets.
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I would like the navigation to be simple and easy
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I wish the current theme of the website was updated
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I wish the website had a more modern and visually design.
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I like it would websites have their location and contact info above the navigation bar
Storyboard
Sarah officially moves to Madison Heights, VA, which is a couple states away from her hometown, to finish her schooling and get a job.
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Sarah knows she wants to volunteer & get her dog trained so she researches where she could do both somewhere around her school/her apartment
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Sarah comes across the LHS website, and recognizes the name because of a couple of classmates who had volunteered prior
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She finds it difficult to get in touch with who she needs to about volunteer opportunities, and the class she wants to sign Oliver up for is full
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She finds a singular email and decides to try to reach out to them to see if they can redirect her questions
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She gets an email back from the front desk, which was the only email she was able to find, and they re-route her to somebody who can better assist her
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She signs Oliver up for a training class, and signs up for an orientation to volunteer for community service hours to transfer to her school
Card sorting
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Using UX user research helps in designing an intuitive and efficient navigation system for the Lynchburg Humane Society website, based on insights from user behaviors and preferences.
Sketching & low-fidelity prototype
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UI Style Sheet
High-fidelity prototype
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Walkthrough videos
