Curbside Cravings
App Design
Curbside
Cravings
Curbside Cravings is an mobile app that connects local foodies with their favorite food trucks. Foodies can easily find and track food trucks in real-time, view menus, and read reviews. Food truck owners can boost their visibility and attract more customers by sharing their location, menu, and promotions. With GPS tracking, customer reviews, and push notifications, this app enhances the food truck experience for both food enthusiasts and owners.
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Website home page
where you can download the app, view features, and support local businesses.
Proto-Persona
Alex Addison
Food truck consumers:
Occupation: Marketing Manager
Age: 29
Location: Charlotte, North Carolina
Goal:
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Actively seek out new food trucks in the Charlotte area
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Be informed about locations, menus, and special events
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Promote and advocate for local food trucks within the community
Needs:
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Access to real time information
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A app that simplifies the discovery and review process for food trucks
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Regular updates on new food trucks, culinary trends, and local food events
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Pains & Frustrations:
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Outdated information
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Struggles to find unique culinary experiences
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Confusion caused by inconsistent reviews
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Feels that many food trucks do not actively promote their offerings or engage with the community effectively
Affinity Diagram
User Interviews from survey
User 1
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“Frustrated when trying to find what all the nearby options are, the items on the menu and how much they cost”
User 2
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“An app that improves your food truck visiting experience should show all the food trucks in my location and time frame they will be there. A schedule of their whereabouts with location & time.”
User 3
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“I would like to see some additional features in a food truck finder app, like locations, specials, media, hours.”
User Insight
Alex, who loves trying new food & supporting local businesses, needs a way to see accurate info on food trucks whereabouts/menus/reviews, because she wants to discover new food trucks and enjoy what they offer.
Problem Statement
Many food lovers struggle to find the location of food trucks, leading to missed experiences. This happens because there's not enough information on where food trucks are, information of what's on their menus, and what other customers think about the food trucks.
How can we create a solution that gives real-time updates on the food truck’s locations, menus, and reviews?
Prioritization Matrix
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What if there was a way to do a mass order from multiple trucks
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Food trucks offered a virtual reality menu where you can see the food
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Profile feature with photos, menu, specials, reviews and rating system
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Features like Tracking locations
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I wish I could get notifications about my favorite food trucks' specials and events
Not Worth It
Must Haves
Save for Later
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I wish I could order and pay ahead of time
Easy Wins
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I like sharing my food truck experiences
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Having a live map
Task flow
Task 1
Find Food Truck
Real-time location-
Open the app and find food trucks near your current location
Task 2
Set Notification
Set up notifications for food truck-
Find a food truck you like and set up notifications to alert you when it’s nearby
Task 3
Review a Food Truck
Review and rating system-
Select a food truck you’ve visited before and write a review
Task 4
Explore the Menu
Browsing food truck menus-
Choose a food truck and explore its menu
Sketches
Lo-fi prototype
Mid-fidelity prototype
High-fidelity prototype
Home page including navigation, hero space, call to actions, and featured cards
